Goal
My purpose in creating this project was to emphasis and reshape the stories page of Snapchat. There is currently no category filter where users can view specific
stories that are of interest to them.
About
Snapchat is a multimedia mobile platform that was developed by Snap Inc. The features of the app include: Private Messaging & Video, Stories, Geofilter, Discovery,
Lenses, Voice & Video Calls, and Camera Filters.
The Problem
Users do not have the accessibility to category filter the discover stories that they don't want to see in the feed. Although there is a "hide" option available on the app, users
are more likely to lose interest in scrolling through videos that aren't of interest to them.
Design Process
Define
Onboarding process of categorized story experience.
In the process of determining how different users interacted with Snapchat, I layed out an affinity map and interviewed 10 people on how their experiences were with using
the app and what they would like to see improve.
After conducting research on current users, I made a MVP chart laying out what Snapchat Inc, and the users both find the most important asset of the app. In knowing these
assets, I focused on improving and reshaping the most desired features from both parties.
Old Icons New Icons
Prototype
In the final process of the study, I redesigned three features of Snapchat: Discovery feed, Profile Page, and Camera Screen. Each feature displayed below shows the before and after screens as well as a detailed description on the change.
1. Discovery Feed
As mentioned in the introductory, for the discovery feed, I
designed a categorized stories list where users can had
the option to choose videos of relevant interests shown on
the right.
Other additional changes that were made was
the search bar heading. Users I had interviewed
mentioned that having "search" instead of "discover" made
more sense visually.
As for the friends stories, instead of listing only connected
friends, users can now also have the option of viewing
friends of their friends stories for a more broader
discovery.
2. Profile Page
In place of the tabs on the profile page, users
can now have immediate access to their
friends stories. The previous option tabs have
been transferred to one list in the hamburger
menu on the the top left corner.
3. Camera Screen
As mentioned in the introductory, for the discovery feed, I
designed a categorized stories list where users can had
the option to choose videos of relevant interests shown on
the right.
Style Guide
Thank you for reading!
